Illumina Goes Live with Pharmaceutical Sales Training Portal
Illumina created a sales training portal for a major pharmaceutical firm to educate field sales staff in advance of the market launch of a new medication. The portal provides access to an array of materials, including online learning programs and other self-study resources. As part of the project, Illumina also developed interactive learning games and a leaderboard, to help learners assess their knowledge, with the additional motivation of competing with their colleagues. Live use of the portal has begun and will expand over upcoming months with broader learner use and additional learning games.