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Alere (now Abbott):

Afinion Sales Training

The Challenge:

With each new product offering, Alere faces the challenge of training its sales force, ranging from product capabilities to how to present the product to prospective customers. The need to provide such field training quickly and cost effectively has pushed the company to use e-learning modules to accomplish this task.

The Solution:

For Alere, Illumina has developed a set of modules for training their field sales force. The modules cover areas such as underlying medical conditions being treated, market segments for their products, and questions to use with prospective customers. The modules also prepare the sales team for additional tools they can use in their customer interactions.


Alere (now Abbott)

What our clients say about us

“They are quick to understand and adapt as the specs have evolved over time. Being flexible and responsive is a huge benefit. Because a lot of clients don’t know what they need at the outset, the Illumina team is good at co-creating that solution and making informative recommendations.”   Rebecca Jackson Stoeckle Deputy Center Director, Center for Research on High Risk Behavior Health and Human Development Division, Education Development Center